This commercial is advertising a product called Dior Addict. Dior Addict is a brand of perfume. How does this
commercial, and the product name in particular effect societies’ mentality towards addiction? Are there other places in society that take
“addiction” or “addict” out of context? Could this be undermining the serious problem of addiction?
Is terminology such as shopaholics and workaholics undermining addiction? Where is
the line between actual addiction and obsessiveness? Are people turning more things into addictions to have an excuse for their behavior?
Is society becoming too used to or comfortable with addiction as a concept and/or as a word?
Yes, I think that since there are more and more things that can easily be addicted to being invented, the term "Addiction" is more prevalent these days but I don't think they take the term lightly. They take internet addiction or cell phone addiction with equal importance to drug and alcohol addiction as they're also a very serious matter. New stuff tend to arise with the flow of time. I didn't completely agree with the article where the author said "kids don't have caring parents to stop them from getting addicted". From what i know, all parents can do for the kids in preventing them from getting addicted to something is just caution their kids of the danger of addiction. It's all up to the kids' self control. I think it's appropriate for people to use the term "Addiction" for people who uses excess cell phones, internet etc since they show the same or similar symptoms as those addictions like drugs and alcohol.
ReplyDeletei believe that, though it seems that addiction is extremely prevalent today, it was equally as common in earlier years. In our modern time there are so many new gadgets being created and new materials being used that, obviously, addiction to these "unknowns" is going to be common and talked about. For example, when apple came out with the iPhone it was all everyone talked about. How could something with that much hype not have people on their toes to try out this new invention? Once people got their hands on this new toy they were obviously going to want to learn its mechanics. This interest definitely sparked an outbreak of a group of what you may call technology-addicts. With all of our growing technology it seems that there is an increase in addiction, but, in the past I feel that more addictions, that were more out of the ordinary, may have been overlooked.
ReplyDeleteThe Dior addict video didn't come across to me as a specific addiction to their product, but rather a feeling or emotion. The video suggest that when you spray the perfume on once, you're life is changed forever. It portrays a sense of invincibility rather than addiction. People can get so caught up by how they think something is going to make them feel and it’s all they think about. That same thinking goes along with addiction but I see addiction more as a physical dependency.
ReplyDeleteI didn't really understand why Dior was associating their product with addiction. I guess they are trying to advertise their product as something so good, that one can't help but be addicted to it? If my guessing is correct, I couldn't see that idea portrayed in commercial. I definitely think that the words addiction or addict have become highly overused. Because of their overuse, the words start to lose meaning. Since addiction has come to mean something less serious than what it really is, a true addiction could easily be overlooked. When someone claims they have an internet or cell phone addiction how can one tell if it is a serious problem or if this person just really likes to use the internet?
ReplyDeleteThis is an interesting form of marketing, to say that the perfume smells so good it's addicting. Is is suggesting that whoever smells it will be addicted to the perfume or that others will be addicted to the person who is wearing the perfume? However, I do agree that this is out of context and they are using what is a serious disease to some people is being used in an undermining way here. It's making these other serious addictions, such as to drugs or alcohol, not seem as much of a problem as they are. Though they are probably suggesting that this is a good addiction, in reality if someone to be addicted it would not be good
ReplyDeleteI disagree with Min in the sense that I do not believe that society today takes the term addiction very seriously at all. I feel like everyday I hear someone say that they are addicted to something like almost every day. I agree with Amanda in her thoughts about Dior taking addiction out of context when they are saying that people are addicted to their perfume. People do have serious addictions and to compare an "addiction" to this perfume is taking it to far.
ReplyDeleteTo those who believe that the word has been brought out of context, why has societies mentality towards addiction changed? Could this be because we classify too many compulsions as actual addictions?
ReplyDeleteI think the word addiction is used very lightly, these days people only want attention and if they can get attention by having a 'cool' addiction they're going make sure they have it. In present time people will adopt any type of behavior and declare it as an addiction because in society today people make addiction seem less serious than it is and people tend to over look the real cause and effect of addiction. So for people to declare themselves a Dior addict is just nonsense, impossible even. so yes Kristin society now classifies too many compulsions as addiction and in doing so society begins to ignore the real addicts, the ones who really need help.
ReplyDeleteI equate the advertisement to the way people talk about video games. A common way for someone to say that a particular game is good is saying that the game is addicting. So, like the video game analogy, this advertisement, through its name, feelings of emotion conveyed, and the opening line "just one spray" is putting a positive spin on addiction.
ReplyDeleteI don't actually know what to say towards this because I feel like factors vary, but I do believe that society is becoming to use the word "addiction" out of context to some what condone the obsessive actions of certain people.
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